{"id":223,"date":"2025-01-06T13:03:13","date_gmt":"2025-01-06T13:03:13","guid":{"rendered":"https:\/\/kirkensbymisjon.no\/brand\/?page_id=223"},"modified":"2025-03-25T19:51:23","modified_gmt":"2025-03-25T19:51:23","slug":"layout-og-utforming","status":"publish","type":"page","link":"https:\/\/kirkensbymisjon.no\/brand\/maler\/layout-og-utforming\/","title":{"rendered":"Layout og utforming"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-var-sterkeste-visuelle-verktoy\"><strong>V\u00e5r sterkeste visuelle verkt\u00f8y<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navnet og hovedlogoen.<\/li>\n\n\n\n<li>Oransjefargen.<\/li>\n\n\n\n<li>Bilder og typografi.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"882\" src=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-layout-scaled.jpg\" alt=\"Eksempel p\u00e5 layout\" class=\"wp-image-422\" srcset=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-layout-scaled.jpg 2560w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-layout-300x103.jpg 300w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-layout-1024x353.jpg 1024w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-layout-768x264.jpg 768w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-layout-1536x529.jpg 1536w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-layout-2048x705.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fleksibilitet\">Fleksibilitet<\/h2>\n\n\n\n<p>Alle elementene i den visuelle verkt\u00f8ykassen har en konkret oppgave som skal svare opp v\u00e5r strategi, merkevare og identitet.&nbsp;<\/p>\n\n\n\n<p>Det er lagt opp til fleksible og skalerbare verkt\u00f8y som skal tilpasses de ulike flatene profilen til enhver til skal leve p\u00e5. Dette sikrer en levende identitet som st\u00e5r mest mulig optimalt p\u00e5 flaten den opptrer p\u00e5.&nbsp;<\/p>\n\n\n\n<p>Det er f\u00e5 og enkle prinsipper for bruk, likevel er uttrykket mindre malbasert og krever mer designkompetanse for \u00e5 kunne tas i bruk riktig.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-rapport.jpg\" alt=\"Rapport\" class=\"wp-image-460\" srcset=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-rapport.jpg 1280w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-rapport-300x225.jpg 300w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-rapport-1024x768.jpg 1024w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/Mockups-rapport-768x576.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Eksempel p\u00e5 layout<\/h2>\n\n\n\n<p>Oransjefargen skal bryte formatet og v\u00e6re aktiv, tydelig og rebell.&nbsp;<\/p>\n\n\n\n<p>Den skal signalisere noe som stikker seg fram og tar plass, men det skal ogs\u00e5 gis plass til innholdet bak (budskap og bilder).&nbsp;<\/p>\n\n\n\n<p>Oransjefargen b\u00f8r brukes nennsomt \u2013 fargen f\u00e5r mer effekt n\u00e5r den brukes i kontrast til bilder, tekst og de andre fargene i fargepaletten.<\/p>\n\n\n\n<p>I foto og tekst ligger visjonen og hva vi jobber med. I det oransje beskrives rebellen \u2013 hvordan vi skiller oss ut og stikker oss fram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1694\" src=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/brosjyre-1-scaled.jpg\" alt=\"Eksempel p\u00e5 layout\" class=\"wp-image-237\" srcset=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/brosjyre-1-scaled.jpg 2560w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/brosjyre-1-300x198.jpg 300w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/brosjyre-1-1024x677.jpg 1024w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/brosjyre-1-768x508.jpg 768w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/brosjyre-1-1536x1016.jpg 1536w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/brosjyre-1-2048x1355.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e5r sterkeste visuelle verkt\u00f8y Fleksibilitet Alle elementene i den visuelle verkt\u00f8ykassen har en konkret oppgave&hellip;<\/p>\n","protected":false},"author":5,"featured_media":422,"parent":65,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"class_list":["post-223","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - 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