{"id":67,"date":"2024-12-19T20:37:04","date_gmt":"2024-12-19T20:37:04","guid":{"rendered":"https:\/\/kirkensbymisjon.no\/brand\/?page_id=67"},"modified":"2025-09-16T14:25:55","modified_gmt":"2025-09-16T14:25:55","slug":"strategi","status":"publish","type":"page","link":"https:\/\/kirkensbymisjon.no\/brand\/strategi\/","title":{"rendered":"Merkevarestrategi"},"content":{"rendered":"\t<div class=\"alignfull overlay-50 wp-block-kbm-hero\">\n\t\t<div class=\"kbm-hero__inner\">\n\t\t\t\n\t<div class=\"wp-block-kbm-hero-content\">\n\t\t\n\n<h1 class=\"wp-block-heading\" id=\"h-merkevarestrategi-tillit-og-konkurransekraft\"><u>Merkevarestrategi<\/u>, tillit og konkurransekraft<\/h1>\n\n\n\n<p>Omd\u00f8mme, kjennskap og kunnskap<\/p>\n\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t<div class=\"kbm-hero__image\" style=\"background-position: 50% 50%; background-image: url(https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/05\/hero-2.jpeg);\"><\/div>\n\t<\/div>\n\t\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Vi eier v\u00e5r egen merkevare og identitet, \u200bmen kan kun p\u00e5virke etterlatt inntrykk, omd\u00f8mme og konkurransekraft.\u200b<\/strong><\/p>\n<\/blockquote>\n\n\n\t<div class=\"alignwide wp-block-kbm-flip-cards\">\n\t\t\t\t<div class=\"kbm-flip-cards__items swiper\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\n\t<div class=\"swiper-slide wp-block-kbm-flip-card\">\n\t\t<div class=\"kbm-flip-card__inner\">\n\t\t\t<button type=\"button\" class=\"kbm-flip-card__front\">\n\t\t\t\t<div class=\"kbm-flip-card__image\" style=\"background-position: 42% 32%; background-image: url(https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/05\/rivekant-819x1024.jpg);\"><\/div>\n\t\t\t\t<div class=\"kbm-flip-card__content\">\n\t\t\t\t\t<span class=\"kbm-flip-card__flip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-flip\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.639 2.962c-1.848.113-3.615.786-5.119 1.951a17.13 17.13 0 0 0-1.05.962l-.71.699v-1.08c0-1.216-.028-1.391-.259-1.648a.94.94 0 0 0-.745-.325c-.301.001-.517.087-.713.282-.293.293-.281.169-.282 2.948-.001 2.163.007 2.511.061 2.64.075.179.222.341.438.484l.16.105h2.56c2.547 0 2.561 0 2.72-.086.336-.182.538-.517.538-.894s-.202-.712-.538-.894c-.151-.081-.228-.087-1.333-.106l-1.172-.02.672-.663c.923-.909 1.435-1.286 2.273-1.676 1.036-.483 1.956-.687 3.08-.686 1.828.001 3.457.616 4.84 1.828.45.394.557.456.835.485a.99.99 0 0 0 1.044-1.311c-.087-.262-.459-.64-1.119-1.137a9.18 9.18 0 0 0-6.181-1.858m3.841 11.075a1.007 1.007 0 0 0-.18 1.857c.151.081.228.087 1.333.106l1.172.02-.692.684c-1.058 1.043-1.772 1.521-2.853 1.908-.896.321-1.527.435-2.44.439-1.873.01-3.47-.599-4.939-1.882-.402-.352-.504-.409-.776-.437a.99.99 0 0 0-1.045 1.309c.054.161.133.274.333.47 1.072 1.056 2.548 1.872 4.101 2.267.828.21 1.373.277 2.266.277.869-.001 1.407-.063 2.182-.252a9.597 9.597 0 0 0 3.595-1.755c.156-.124.603-.539.993-.923l.71-.699v1.08c0 1.223.027 1.391.265 1.654.467.518 1.305.408 1.646-.214.063-.115.07-.351.081-2.626.008-1.629-.002-2.549-.029-2.64-.052-.18-.249-.416-.458-.553l-.165-.107-2.5-.007c-1.375-.004-2.545.007-2.6.024\"\/><\/svg><\/span>\n\t\t\t\t\t<p class=\"kbm-flip-card__title\">Hvem er vi uten det visuelle?<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/button>\n\t\t\t<div class=\"kbm-flip-card__back\">\n\t\t\t\t<div class=\"kbm-flip-card__content\">\n\t\t\t\t\t<button type=\"button\" class=\"kbm-flip-card__flip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-flip\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.639 2.962c-1.848.113-3.615.786-5.119 1.951a17.13 17.13 0 0 0-1.05.962l-.71.699v-1.08c0-1.216-.028-1.391-.259-1.648a.94.94 0 0 0-.745-.325c-.301.001-.517.087-.713.282-.293.293-.281.169-.282 2.948-.001 2.163.007 2.511.061 2.64.075.179.222.341.438.484l.16.105h2.56c2.547 0 2.561 0 2.72-.086.336-.182.538-.517.538-.894s-.202-.712-.538-.894c-.151-.081-.228-.087-1.333-.106l-1.172-.02.672-.663c.923-.909 1.435-1.286 2.273-1.676 1.036-.483 1.956-.687 3.08-.686 1.828.001 3.457.616 4.84 1.828.45.394.557.456.835.485a.99.99 0 0 0 1.044-1.311c-.087-.262-.459-.64-1.119-1.137a9.18 9.18 0 0 0-6.181-1.858m3.841 11.075a1.007 1.007 0 0 0-.18 1.857c.151.081.228.087 1.333.106l1.172.02-.692.684c-1.058 1.043-1.772 1.521-2.853 1.908-.896.321-1.527.435-2.44.439-1.873.01-3.47-.599-4.939-1.882-.402-.352-.504-.409-.776-.437a.99.99 0 0 0-1.045 1.309c.054.161.133.274.333.47 1.072 1.056 2.548 1.872 4.101 2.267.828.21 1.373.277 2.266.277.869-.001 1.407-.063 2.182-.252a9.597 9.597 0 0 0 3.595-1.755c.156-.124.603-.539.993-.923l.71-.699v1.08c0 1.223.027 1.391.265 1.654.467.518 1.305.408 1.646-.214.063-.115.07-.351.081-2.626.008-1.629-.002-2.549-.029-2.64-.052-.18-.249-.416-.458-.553l-.165-.107-2.5-.007c-1.375-.004-2.545.007-2.6.024\"\/><\/svg><\/button>\n\t\t\t\t\t<p class=\"kbm-flip-card__title\">Hvem er vi uten det visuelle?<\/p>\n\t\t\t\t\t\n\n<p>Hvem er vi n\u00e5r logoen og oransjefargen ikke er synlig? F.eks. i en avisomtale eller gjennom radio\/podcast.<\/p>\n\n\n\n<p>Hva er v\u00e5r personlighet? Hva er v\u00e5r felles historiefortelling? Hvordan oppfatter omverdenen oss?<\/p>\n\n\n\n<p><strong><strong>Summen av alt vi gj\u00f8r, p\u00e5virker v\u00e5rt omd\u00f8mme.<\/strong>\u200b<\/strong><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t<div class=\"swiper-slide wp-block-kbm-flip-card\">\n\t\t<div class=\"kbm-flip-card__inner\">\n\t\t\t<button type=\"button\" class=\"kbm-flip-card__front\">\n\t\t\t\t<div class=\"kbm-flip-card__image\" style=\"background-position: 51% 28%; background-image: url(https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/05\/posisjon-819x1024.jpeg);\"><\/div>\n\t\t\t\t<div class=\"kbm-flip-card__content\">\n\t\t\t\t\t<span class=\"kbm-flip-card__flip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-flip\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.639 2.962c-1.848.113-3.615.786-5.119 1.951a17.13 17.13 0 0 0-1.05.962l-.71.699v-1.08c0-1.216-.028-1.391-.259-1.648a.94.94 0 0 0-.745-.325c-.301.001-.517.087-.713.282-.293.293-.281.169-.282 2.948-.001 2.163.007 2.511.061 2.64.075.179.222.341.438.484l.16.105h2.56c2.547 0 2.561 0 2.72-.086.336-.182.538-.517.538-.894s-.202-.712-.538-.894c-.151-.081-.228-.087-1.333-.106l-1.172-.02.672-.663c.923-.909 1.435-1.286 2.273-1.676 1.036-.483 1.956-.687 3.08-.686 1.828.001 3.457.616 4.84 1.828.45.394.557.456.835.485a.99.99 0 0 0 1.044-1.311c-.087-.262-.459-.64-1.119-1.137a9.18 9.18 0 0 0-6.181-1.858m3.841 11.075a1.007 1.007 0 0 0-.18 1.857c.151.081.228.087 1.333.106l1.172.02-.692.684c-1.058 1.043-1.772 1.521-2.853 1.908-.896.321-1.527.435-2.44.439-1.873.01-3.47-.599-4.939-1.882-.402-.352-.504-.409-.776-.437a.99.99 0 0 0-1.045 1.309c.054.161.133.274.333.47 1.072 1.056 2.548 1.872 4.101 2.267.828.21 1.373.277 2.266.277.869-.001 1.407-.063 2.182-.252a9.597 9.597 0 0 0 3.595-1.755c.156-.124.603-.539.993-.923l.71-.699v1.08c0 1.223.027 1.391.265 1.654.467.518 1.305.408 1.646-.214.063-.115.07-.351.081-2.626.008-1.629-.002-2.549-.029-2.64-.052-.18-.249-.416-.458-.553l-.165-.107-2.5-.007c-1.375-.004-2.545.007-2.6.024\"\/><\/svg><\/span>\n\t\t\t\t\t<p class=\"kbm-flip-card__title\">Hvordan kan vi styrke v\u00e5r posisjon?<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/button>\n\t\t\t<div class=\"kbm-flip-card__back\">\n\t\t\t\t<div class=\"kbm-flip-card__content\">\n\t\t\t\t\t<button type=\"button\" class=\"kbm-flip-card__flip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-flip\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.639 2.962c-1.848.113-3.615.786-5.119 1.951a17.13 17.13 0 0 0-1.05.962l-.71.699v-1.08c0-1.216-.028-1.391-.259-1.648a.94.94 0 0 0-.745-.325c-.301.001-.517.087-.713.282-.293.293-.281.169-.282 2.948-.001 2.163.007 2.511.061 2.64.075.179.222.341.438.484l.16.105h2.56c2.547 0 2.561 0 2.72-.086.336-.182.538-.517.538-.894s-.202-.712-.538-.894c-.151-.081-.228-.087-1.333-.106l-1.172-.02.672-.663c.923-.909 1.435-1.286 2.273-1.676 1.036-.483 1.956-.687 3.08-.686 1.828.001 3.457.616 4.84 1.828.45.394.557.456.835.485a.99.99 0 0 0 1.044-1.311c-.087-.262-.459-.64-1.119-1.137a9.18 9.18 0 0 0-6.181-1.858m3.841 11.075a1.007 1.007 0 0 0-.18 1.857c.151.081.228.087 1.333.106l1.172.02-.692.684c-1.058 1.043-1.772 1.521-2.853 1.908-.896.321-1.527.435-2.44.439-1.873.01-3.47-.599-4.939-1.882-.402-.352-.504-.409-.776-.437a.99.99 0 0 0-1.045 1.309c.054.161.133.274.333.47 1.072 1.056 2.548 1.872 4.101 2.267.828.21 1.373.277 2.266.277.869-.001 1.407-.063 2.182-.252a9.597 9.597 0 0 0 3.595-1.755c.156-.124.603-.539.993-.923l.71-.699v1.08c0 1.223.027 1.391.265 1.654.467.518 1.305.408 1.646-.214.063-.115.07-.351.081-2.626.008-1.629-.002-2.549-.029-2.64-.052-.18-.249-.416-.458-.553l-.165-.107-2.5-.007c-1.375-.004-2.545.007-2.6.024\"\/><\/svg><\/button>\n\t\t\t\t\t<p class=\"kbm-flip-card__title\">Hvordan kan vi styrke v\u00e5r posisjon?<\/p>\n\t\t\t\t\t\n\n<p>If\u00f8lge en markedsunders\u00f8kelse som m\u00e5ler totalinntrykk, er Kirkens Bymisjon p\u00e5 7. plass blant ideelle organisasjoner i Norge. <br>(<a href=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/ipsos_2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos, 2024<\/a>)<\/p>\n\n\n\n<p><strong>\u00d8kt konkurransekraft, \u00f8ker ogs\u00e5 inntekter og p\u00e5virkningskraft\u200b.<\/strong><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t<div class=\"swiper-slide wp-block-kbm-flip-card\">\n\t\t<div class=\"kbm-flip-card__inner\">\n\t\t\t<button type=\"button\" class=\"kbm-flip-card__front\">\n\t\t\t\t<div class=\"kbm-flip-card__image\" style=\"background-position: 35% 42%; background-image: url(https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/merkevare-logo-1.jpg);\"><\/div>\n\t\t\t\t<div class=\"kbm-flip-card__content\">\n\t\t\t\t\t<span class=\"kbm-flip-card__flip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-flip\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.639 2.962c-1.848.113-3.615.786-5.119 1.951a17.13 17.13 0 0 0-1.05.962l-.71.699v-1.08c0-1.216-.028-1.391-.259-1.648a.94.94 0 0 0-.745-.325c-.301.001-.517.087-.713.282-.293.293-.281.169-.282 2.948-.001 2.163.007 2.511.061 2.64.075.179.222.341.438.484l.16.105h2.56c2.547 0 2.561 0 2.72-.086.336-.182.538-.517.538-.894s-.202-.712-.538-.894c-.151-.081-.228-.087-1.333-.106l-1.172-.02.672-.663c.923-.909 1.435-1.286 2.273-1.676 1.036-.483 1.956-.687 3.08-.686 1.828.001 3.457.616 4.84 1.828.45.394.557.456.835.485a.99.99 0 0 0 1.044-1.311c-.087-.262-.459-.64-1.119-1.137a9.18 9.18 0 0 0-6.181-1.858m3.841 11.075a1.007 1.007 0 0 0-.18 1.857c.151.081.228.087 1.333.106l1.172.02-.692.684c-1.058 1.043-1.772 1.521-2.853 1.908-.896.321-1.527.435-2.44.439-1.873.01-3.47-.599-4.939-1.882-.402-.352-.504-.409-.776-.437a.99.99 0 0 0-1.045 1.309c.054.161.133.274.333.47 1.072 1.056 2.548 1.872 4.101 2.267.828.21 1.373.277 2.266.277.869-.001 1.407-.063 2.182-.252a9.597 9.597 0 0 0 3.595-1.755c.156-.124.603-.539.993-.923l.71-.699v1.08c0 1.223.027 1.391.265 1.654.467.518 1.305.408 1.646-.214.063-.115.07-.351.081-2.626.008-1.629-.002-2.549-.029-2.64-.052-.18-.249-.416-.458-.553l-.165-.107-2.5-.007c-1.375-.004-2.545.007-2.6.024\"\/><\/svg><\/span>\n\t\t\t\t\t<p class=\"kbm-flip-card__title\">Hvordan kan vi p\u00e5virker v\u00e5rt omd\u00f8mme?<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/button>\n\t\t\t<div class=\"kbm-flip-card__back\">\n\t\t\t\t<div class=\"kbm-flip-card__content\">\n\t\t\t\t\t<button type=\"button\" class=\"kbm-flip-card__flip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-flip\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.639 2.962c-1.848.113-3.615.786-5.119 1.951a17.13 17.13 0 0 0-1.05.962l-.71.699v-1.08c0-1.216-.028-1.391-.259-1.648a.94.94 0 0 0-.745-.325c-.301.001-.517.087-.713.282-.293.293-.281.169-.282 2.948-.001 2.163.007 2.511.061 2.64.075.179.222.341.438.484l.16.105h2.56c2.547 0 2.561 0 2.72-.086.336-.182.538-.517.538-.894s-.202-.712-.538-.894c-.151-.081-.228-.087-1.333-.106l-1.172-.02.672-.663c.923-.909 1.435-1.286 2.273-1.676 1.036-.483 1.956-.687 3.08-.686 1.828.001 3.457.616 4.84 1.828.45.394.557.456.835.485a.99.99 0 0 0 1.044-1.311c-.087-.262-.459-.64-1.119-1.137a9.18 9.18 0 0 0-6.181-1.858m3.841 11.075a1.007 1.007 0 0 0-.18 1.857c.151.081.228.087 1.333.106l1.172.02-.692.684c-1.058 1.043-1.772 1.521-2.853 1.908-.896.321-1.527.435-2.44.439-1.873.01-3.47-.599-4.939-1.882-.402-.352-.504-.409-.776-.437a.99.99 0 0 0-1.045 1.309c.054.161.133.274.333.47 1.072 1.056 2.548 1.872 4.101 2.267.828.21 1.373.277 2.266.277.869-.001 1.407-.063 2.182-.252a9.597 9.597 0 0 0 3.595-1.755c.156-.124.603-.539.993-.923l.71-.699v1.08c0 1.223.027 1.391.265 1.654.467.518 1.305.408 1.646-.214.063-.115.07-.351.081-2.626.008-1.629-.002-2.549-.029-2.64-.052-.18-.249-.416-.458-.553l-.165-.107-2.5-.007c-1.375-.004-2.545.007-2.6.024\"\/><\/svg><\/button>\n\t\t\t\t\t<p class=\"kbm-flip-card__title\">Hvordan kan vi p\u00e5virker v\u00e5rt omd\u00f8mme?<\/p>\n\t\t\t\t\t\n\n<p>If\u00f8lge en omd\u00f8mmeunders\u00f8kelse blant ideelle organisasjoner i Norge, er Kirkens Bymisjon &laquo;godt likt og godt kjent, men faller p\u00e5 relevans i m\u00e5lgruppen under 50 \u00e5r&raquo;.<br>(<a href=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/bav_2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">BAV, 2022<\/a>)<\/p>\n\n\n\n<p><strong>\u00d8kt kjennskap og kunnskap, bygger ogs\u00e5 kultur og identitet<\/strong>.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"kbm-flip-cards__footer\">\n\t\t\t\t\t\t\t\t<div class=\"kbm-flip-cards__nav\">\n\t\t\t\t\t\t<div class=\"swiper-navigation\">\n\t\t<div class=\"swiper-button-prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-arrowforward\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.78 5.036a1.099 1.099 0 0 0-.497.287c-.208.208-.259.344-.258.684.001.264.016.33.105.465.058.087 1.079 1.14 2.27 2.341l2.165 2.182-5.913.013-5.912.012-.165.088c-.391.209-.551.469-.551.892 0 .34.054.476.282.704.3.299-.236.275 6.347.287l5.913.012-2.167 2.185c-1.191 1.202-2.213 2.255-2.27 2.341-.088.134-.103.201-.104.464-.001.34.05.475.258.684.284.284.676.383 1.038.263.198-.066.423-.281 3.655-3.503l3.444-3.433-2.58-2.585c-2.816-2.822-4.255-4.224-4.433-4.315a1.155 1.155 0 0 0-.627-.068\"\/><\/svg><\/div>\n\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t<div class=\"swiper-button-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-arrowforward\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.78 5.036a1.099 1.099 0 0 0-.497.287c-.208.208-.259.344-.258.684.001.264.016.33.105.465.058.087 1.079 1.14 2.27 2.341l2.165 2.182-5.913.013-5.912.012-.165.088c-.391.209-.551.469-.551.892 0 .34.054.476.282.704.3.299-.236.275 6.347.287l5.913.012-2.167 2.185c-1.191 1.202-2.213 2.255-2.27 2.341-.088.134-.103.201-.104.464-.001.34.05.475.258.684.284.284.676.383 1.038.263.198-.066.423-.281 3.655-3.503l3.444-3.433-2.58-2.585c-2.816-2.822-4.255-4.224-4.433-4.315a1.155 1.155 0 0 0-.627-.068\"\/><\/svg><\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-filled\" id=\"designmaskinen1\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"1009\" src=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/snakkeboble-omdomme.png\" alt=\"Snakkeboble, illustrasjon om omd\u00f8mme\" class=\"wp-image-720 size-full\" srcset=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/snakkeboble-omdomme.png 808w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/snakkeboble-omdomme-240x300.png 240w, https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/snakkeboble-omdomme-768x959.png 768w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"om-designmaskinen\"><strong>Alt vi gj\u00f8r bidrar til \u00e5&#8230;<\/strong>\u200b<\/h2>\n\n\n\n<p>\u200bGi et inntrykk av oss. \u2028<br>Gj\u00f8re oss kjent. \u2028<br>Gj\u00f8re at noen finner fram til oss.<br>At noen opps\u00f8ker et av v\u00e5re tiltak.<br>Bygge tillit til oss. \u2028<br>Skape st\u00f8ttespillere.<br>Gj\u00f8re noen motivert til \u00e5 gi. \u2028<br>Melde seg frivillig.<br>S\u00f8ke jobb hos oss.<\/p>\n\n\n\n<p><strong>Tillit, kjennskap og kunnskap er fortjent ferskvare.\u200b Den m\u00e5 stadig pleies og fornyes i kontakt med omverdenen.<\/strong><\/p>\n<\/div><\/div>\n\n\n<div class=\"t2-accordion wp-block-t2-accordion\" data-allow-multiple=\"1\" role=\"list\">\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"hvorfor-merkevarestrategi?-\u2013-kort-fortalt\" aria-controls=\"accordion-panel\" aria-expanded=\"false\">\n\t\t\t\t\tHvorfor merkevarestrategi? \u2013 kort fortalt\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel\" aria-labelledby=\"hvorfor-merkevarestrategi?-\u2013-kort-fortalt\" role=\"region\" hidden>\n\t\t\t\t\n\n<p>Merkevarestrategi er en plan for hvordan Kirkens Bymisjon bygger, posisjonerer og kommuniserer sin merkevare for \u00e5 skape verdi og skille seg ut i markedet.<\/p>\n\n\n\n<p>Det skjer bl.a. gjennom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Helhet:<\/strong> Kirkens Bymisjons&nbsp;hovedlogo&nbsp;skal alltid brukes av alle medarbeidere \u2013 uavhengig av virksomhet, tiltak, arbeidsfelt eller geografi.&nbsp;<\/li>\n\n\n\n<li><strong>Klarhet: <\/strong>Vi skal alltid omtales som Kirkens Bymisjon (ikke Bymisjonen, SKB eller kun med virksomhets-\/tiltaksnavn).<\/li>\n\n\n\n<li><strong>Synlighet:&nbsp;<\/strong>Oransjefargen&nbsp;er v\u00e5r viktigste identitetsmark\u00f8r.&nbsp;<\/li>\n\n\n\n<li><strong>Form\u00e5l:<\/strong> Vi m\u00e5 v\u00e6re bevisst forskjellen p\u00e5 \u200bekstern kommunikasjon vs. intern organisering.&nbsp;<\/li>\n\n\n\n<li><strong>Budskap: <\/strong>V\u00e5r kommunikasjon m\u00e5 tilpasses m\u00e5lgruppen og kanalen vi snakker i\u200b.<\/li>\n<\/ul>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"hva-er-avsenderidentitet?\" aria-controls=\"accordion-panel-1\" aria-expanded=\"false\">\n\t\t\t\t\tHva er avsenderidentitet?\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-1\" aria-labelledby=\"hva-er-avsenderidentitet?\" role=\"region\" hidden>\n\t\t\t\t\n\n<p>Avsenderidentitet handler om \u00e5 sikrer at mottaker alltid vet hvem sender er \u2013 alts\u00e5 om \u00e5 bygge <strong>synlighet, gjenkjenning og verdi<\/strong>.<\/p>\n\n\n\n<p>Avsenderidentitet handler ogs\u00e5 om hva og hvordan vi uttrykker oss&nbsp;<strong>visuelt, skriftlig og muntlig<\/strong>&nbsp;for \u00e5 styrke Kirkens Bymisjons merkevare og omd\u00f8mme \u2013 p\u00e5 tvers av arbeidsfelt og geografi.\u200b<\/p>\n\n\n\n<p>En tydelig avsenderidentitet skal bidra til at vi oppn\u00e5r strategiske m\u00e5l og styrke v\u00e5r tilstedev\u00e6relse i det offentlige rom, slik at vi bidrar til \u00f8kt nedslagsfelt, \u00f8kt konkurransekraft, styrket faglighet og felles p\u00e5virkningskraft.\u200b<\/p>\n\n\n\n<p>Prinsippene for avsenderidentitet skal ogs\u00e5 bevisstgj\u00f8re oss forskjellen p\u00e5&nbsp;<strong>ekstern<\/strong>&nbsp;kommunikasjon vs.&nbsp;<strong>intern<\/strong>&nbsp;organisering. De \u200ber tilpasset m\u00e5lgruppe, form\u00e5l og kanal; alts\u00e5&nbsp;<strong>hvem<\/strong>&nbsp;snakker vi med,&nbsp;<strong>hva&nbsp;<\/strong>er budskapet og&nbsp;<strong>hvor<\/strong>&nbsp;foreg\u00e5r kommunikasjonen?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kirkens Bymisjon skal <strong>alltid<\/strong> v\u00e6re hovedavsender.<\/li>\n\n\n\n<li>Virksomhets-\/tiltaksnavn skal <strong>aldri<\/strong> st\u00e5 alene p\u00e5 eksterne flater.<\/li>\n\n\n\n<li>N\u00e5r virksomhets-\/tiltaksnavn brukes skal det <strong>alltid<\/strong> st\u00e5 i tilknytning til navnet \u00abKirkens Bymisjon\u00bb, eller hovedlogo synliggj\u00f8res.<\/li>\n\n\n\n<li>Virksomhets-\/tiltaksnavn skal <strong>aldri<\/strong> visuelt settes opp som en del av hovedlogo.<\/li>\n<\/ul>\n\n\n\n<p>\u27a8 Les mer om&nbsp;<a href=\"https:\/\/bymisjon.sharepoint.com\/:b:\/s\/Grafisk\/Ef4UGp43xcJKixdXYvn4RpkBjmlXgGK2Rq7ozxGJnihVUA?e=prWN6M\" target=\"_blank\" rel=\"noreferrer noopener\">prinsipper for avsenderidentitet<\/a>.<\/p>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"monolittisk-merkevarestruktur\" aria-controls=\"accordion-panel-2\" aria-expanded=\"false\">\n\t\t\t\t\tMonolittisk merkevarestruktur\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-2\" aria-labelledby=\"monolittisk-merkevarestruktur\" role=\"region\" hidden>\n\t\t\t\t\n\n<p>Vi har en <strong>monolittisk merkevarestruktur. <\/strong>Det betyr i praksis at Kirkens Bymisjon er den prim\u00e6re avsenderen av alle regioner, virksomheter og tiltak \u2013 og at dette skal kommuniseres gjennom \u00e9n logo, \u00e9n felles plattform og ett konsekvent visuelt uttrykk.&nbsp;<\/p>\n\n\n\n<p>Form\u00e5let er \u00e5 <strong>bygge omd\u00f8mme og merkevareverdi<\/strong> gjennom et sterkt, felles kommunikasjonsuttrykk for hele organisasjonen.<\/p>\n\n\n\n<p>\u27a8 Les mer om <a href=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/bakgrunn-monolittisk.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">bakgrunn for monolittisk merkevarestruktur<\/a><\/p>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"prinsipper-for-navngivning\" aria-controls=\"accordion-panel-3\" aria-expanded=\"false\">\n\t\t\t\t\tPrinsipper for navngivning\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-3\" aria-labelledby=\"prinsipper-for-navngivning\" role=\"region\" hidden>\n\t\t\t\t\n\n<p>Merkevarestrukturen gir f\u00f8ringer for hvordan v\u00e5re virksomheter\/tiltak skal navngis. Det skal brukes <strong>generisk, beskrivende navn<\/strong> (f.eks. kaf\u00e9, m\u00f8testedet, aktivitetshus, bruktbutikk, verksted). Det skal <strong>ikke<\/strong> brukes egennavn, konstruerte navn eller assosiative navn.&nbsp;<\/p>\n\n\n\n<p><strong>Skrivem\u00e5ter<\/strong><br>Navnene skal v\u00e6re p\u00e5 norsk (med mindre m\u00e5lgrupper krever oversettelse), og skal f\u00f8lge norsk rettskriving og tegnsetting. Kun egennavn\/f\u00f8rste ord i navnet skal skrives med stor forbokstav, og beskrivende ord med sm\u00e5 bokstaver.&nbsp;<br>Eksempelvis: Skovheim allsenter, Paahjul sykkelverksted&nbsp;<\/p>\n\n\n\n<p>Det gis unntak kun til samarbeidsprosjekter der den andre akt\u00f8rens skrivem\u00e5te er gjeldende.&nbsp;<br>Eksempelvis: Ullern Frivilligsentral, Home-Start Familiekontakten<\/p>\n\n\n\n<p>Forkortelser skal unng\u00e5s, men det gis unntak kun i de tilfeller der navnet uttales som bokstavlyder\/stavelser.&nbsp;<br>Eksempelvis: PMV (Prin\u00e6rmedisinsk verksted)<\/p>\n\n\n\n<p><strong>Navnstruktur<\/strong><br>Navngivning har ogs\u00e5 konsekvenser for navnstruktur og betegnelser p\u00e5 ulike flater.&nbsp;<\/p>\n\n\n\n<p>F\u00f8lgende navnstruktur skal f\u00f8lges, skilletegn skal v\u00e6re komma:\u00a0<br>&lt;Organisasjon>, &lt;Tilbudsnavn> evt. &lt;, Sted> eller &lt;\u2013 Beskrivelse> <\/p>\n\n\n\n<p>Eksempelvis:\u00a0<br>Kirkens Bymisjon, Skattkammeret\u00a0<br>Kirkens Bymisjon, Skattkammeret, Stovner<br>Kirkens Bymisjon, Skattkammeret \u2013 aktivitets- og utl\u00e5nssentral<\/p>\n\n\n\n<p>\u27a8 Les ogs\u00e5&nbsp;<a href=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/01\/Veileder_Profilering_SoMe.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">veileder for profilering p\u00e5 sosiale medier<\/a><\/p>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"tone-of-voice\" aria-controls=\"accordion-panel-4\" aria-expanded=\"false\">\n\t\t\t\t\tTone of voice\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-4\" aria-labelledby=\"tone-of-voice\" role=\"region\" hidden>\n\t\t\t\t\n\n<p><strong>Et klokt, folkelig og omsorgsfullt spr\u00e5k<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi er bevisste p\u00e5 ordene vi bruker, s\u00e6rlig n\u00e5r vi&nbsp;snakker om en gruppe mennesker.&nbsp;<\/li>\n\n\n\n<li>Vi vil motvirke stereotypier og bidra til et&nbsp;inkluderende samfunn gjennom spr\u00e5ket v\u00e5rt.&nbsp;<\/li>\n\n\n\n<li>Vi bruker ord som folk forst\u00e5r og vi er tydelige p\u00e5&nbsp;hva vi mener. Vi snakker enkelt, men nyansert om det vanskelige.&nbsp;<\/li>\n\n\n\n<li>Vi snakker sant og n\u00e6rt.&nbsp;<\/li>\n\n\n\n<li>Vi har omsorg for mennesker, og bidrar til \u00e5&nbsp;bygge bro i m\u00e5ten vi snakker p\u00e5.<\/li>\n<\/ul>\n\n\n\n<p><strong>Bilder og film skal:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gjenspeile v\u00e5rt mangfoldige arbeid.&nbsp;<\/li>\n\n\n\n<li>V\u00e6re troverdige, inkluderende og antistigmatiserende.<\/li>\n\n\n\n<li>Ivareta krav til samtykke.<\/li>\n<\/ul>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"identitetspyramiden\" aria-controls=\"accordion-panel-5\" aria-expanded=\"false\">\n\t\t\t\t\tIdentitetspyramiden\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-5\" aria-labelledby=\"identitetspyramiden\" role=\"region\" hidden>\n\t\t\t\t\n\n<p>Kirkens Bymisjons identitet er bygget p\u00e5 et sett personlighetstrekk som skal definere hvem vi er og hvordan vi jobber. Med utgangspunkt i disse har vi laget en identitetspyramide.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spissen av pyramiden, som er m\u00e5ten Kirkens Bymisjon gj\u00f8r ting p\u00e5, er definert som den&nbsp;<strong>modige<\/strong>&nbsp;(arketypen rebellen). Det er dette personlighetstrekket som skal komme til uttrykk gjennom v\u00e5r visuelle identitet.&nbsp;<\/li>\n\n\n\n<li>Fundamentet av pyramiden, som er det Kirkens Bymisjon gj\u00f8r, er definert som&nbsp;<strong>omsorgspersonen<\/strong>, den&nbsp;<strong>folkelige<\/strong>&nbsp;og den&nbsp;<strong>kloke<\/strong>. Det er disse trekkene som danner basen i v\u00e5rt arbeid. <\/li>\n\n\n\n<li>Bindeleddet mellom spissen og fundamentet styrkes ved at vi alltid utfordrer oss selv til \u00e5 v\u00e6re&nbsp;<strong>utforskende<\/strong>&nbsp;og&nbsp;<strong>kreative<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>\u27a8 <a href=\"https:\/\/kirkensbymisjon.no\/content\/uploads\/sites\/169\/2025\/03\/identitetspyramiden.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">Se identitetsyramiden her<\/a>.<\/p>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"kontakt\">Merkevareansvarlig enhet<\/h2>\n\n\n<div class=\"t2-accordion wp-block-t2-accordion\" data-allow-multiple=\"1\" role=\"list\">\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"kontaktpersoner\" aria-controls=\"accordion-panel-6\" aria-expanded=\"false\">\n\t\t\t\t\tKontaktpersoner\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-6\" aria-labelledby=\"kontaktpersoner\" role=\"region\" hidden>\n\t\t\t\t\n\t<div class=\"wp-block-kbm-byline\">\n\t\t\t\t\t<p class=\"kbm-byline__role\">Markedssjef<\/p>\n\t\t\t\t<p class=\"kbm-byline__name\">Tor \u00d8verb\u00f8<\/p>\n\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li><a href=\"mailto:&#116;or.ov&#101;&#114;b&#111;&#064;by&#109;&#105;s&#106;on.&#110;&#111;\">&#116;or.ov&#101;&#114;b&#111;&#064;by&#109;&#105;s&#106;on.&#110;&#111;<\/a><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\n\n\t<div class=\"wp-block-kbm-byline\">\n\t\t\t\t\t<p class=\"kbm-byline__role\">Prosjektleder<\/p>\n\t\t\t\t<p class=\"kbm-byline__name\">Torunn Elle<\/p>\n\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li><a href=\"mailto:&#116;o&#114;&#117;&#110;n.&#101;l&#108;&#101;&#064;b&#121;&#109;is&#106;&#111;n.&#110;o\">&#116;o&#114;&#117;&#110;n.&#101;l&#108;&#101;&#064;b&#121;&#109;is&#106;&#111;n.&#110;o<\/a><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\n\n\t<div class=\"wp-block-kbm-byline\">\n\t\t\t\t\t<p class=\"kbm-byline__role\">Grafisk r\u00e5dgiver<\/p>\n\t\t\t\t<p class=\"kbm-byline__name\">Elisabeth Rodrigues<\/p>\n\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li><a href=\"mailto:&#101;&#108;&#105;s&#097;&#098;&#101;&#116;&#104;&#046;&#114;&#111;&#100;&#114;&#105;gu&#101;&#115;&#064;&#098;y&#109;isjon&#046;n&#111;\">&#101;&#108;&#105;s&#097;&#098;&#101;&#116;&#104;&#046;&#114;&#111;&#100;&#114;&#105;gu&#101;&#115;&#064;&#098;y&#109;isjon&#046;n&#111;<\/a><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"f\u00f8lg-med-p\u00e5-oppdateringer\" aria-controls=\"accordion-panel-7\" aria-expanded=\"false\">\n\t\t\t\t\tF\u00f8lg med p\u00e5 oppdateringer\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-7\" aria-labelledby=\"f\u00f8lg-med-p\u00e5-oppdateringer\" role=\"region\" hidden>\n\t\t\t\t\n\n<p>F\u00f8lg Workplace-gruppen&nbsp;<a href=\"https:\/\/kirkensbymisjon.workplace.com\/groups\/164711210738940\" target=\"_blank\" rel=\"noreferrer noopener\">Visuell identitet | Nasjonal<\/a>&nbsp;for oppdateringer og samhandling.<\/p>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"t2-accordion-item wp-block-t2-accordion-item\" role=\"listitem\">\n\t\t\t<h2 class=\"t2-accordion-title\">\n\t\t\t\t<button type=\"button\" class=\"t2-accordion-trigger\" id=\"hvordan-jobber-vi?\" aria-controls=\"accordion-panel-8\" aria-expanded=\"false\">\n\t\t\t\t\tHvordan jobber vi?\n\t\t\t\t\t<span class=\"t2-accordion-icon is-closed-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-plus\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.8 5.037a1.088 1.088 0 0 0-.722.566c-.075.148-.078.25-.078 2.772v2.619l-2.61.016c-1.867.012-2.652.03-2.756.064-.168.055-.438.301-.54.494-.049.092-.07.223-.07.432 0 .34.054.476.282.704.289.289.14.275 3.064.288l2.63.012v2.619c0 2.544.002 2.625.08 2.778.191.372.516.577.92.577s.729-.205.92-.577c.078-.153.08-.234.08-2.778v-2.619l2.63-.012c2.924-.013 2.775.001 3.064-.288.228-.228.282-.364.282-.704 0-.209-.021-.34-.07-.432-.102-.193-.372-.439-.54-.494-.104-.034-.889-.052-2.756-.064L13 10.994V8.375c0-2.522-.003-2.624-.078-2.772-.214-.418-.685-.656-1.122-.566\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"t2-accordion-icon is-open-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-chevronup\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7 14.7c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7l4.6-4.6c.1-.1.2-.2.3-.2.1 0 .2-.1.4-.1.1 0 .3 0 .4.1.1 0 .2.1.3.2l4.6 4.6c.2.2.3.4.3.7s-.1.5-.3.7c-.2.2-.4.3-.7.3s-.5-.1-.7-.3L12 10.8l-3.9 3.9c-.2.2-.4.3-.7.3s-.5-.1-.7-.3z\" fill=\"currentColor\" \/><\/svg><\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div class=\"t2-accordion-item__inner-container is-layout-flow\" id=\"accordion-panel-8\" aria-labelledby=\"hvordan-jobber-vi?\" role=\"region\" hidden>\n\t\t\t\t\n\n<p>Merkevareansvarlig enhet jobber med \u00e5 forvalte og utvikle \u200bKirkens Bymisjons merkevare nasjonalt, \u200bog for \u00e5 kvalitetssikre alle ledd i v\u00e5r merkevarestrategi.<\/p>\n\n\n\n<p>Kirkens Bymisjons merkevarestrategi er forankret i ledelsen og st\u00f8tter opp under v\u00e5r <a href=\"https:\/\/bymisjon.sharepoint.com\/:b:\/r\/sites\/Grafisk\/Grafisk%20pen\/Designmanual\/Avsenderidentitet\/Kommunikasjonsstrategi_2024_kortversjon.pdf?csf=1&amp;web=1&amp;e=Bxv3Nc\" target=\"_blank\" rel=\"noreferrer noopener\">strategi for kommunikasjons-, p\u00e5virknings- og markedsarbeid<\/a>, v\u00e5rt verdigrunnlag og annet strategisk arbeid.&nbsp;<\/p>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vi eier v\u00e5r egen merkevare og identitet, \u200bmen kan kun p\u00e5virke etterlatt inntrykk, omd\u00f8mme og&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"class_list":["post-67","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast 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